British Heart Foundation
Rex Club have teamed up with former England Cricketer James Taylor and The British Heart Foundation to produce a cap to raise money for the charity which did so much for James and continues to help so many others.
We worked alongside James and came up with the Royals logo. The cap is designed to look like a T20 and IPL team crest.
We took inspiration from the England cricket team badge and we thought a lion was more than appropriate, as these regal animals play a big role in popular culture, symbolising strength and courage.